J.I.V.E. Juice Founder Tamala Austin Honored at Texas State of the State Address

In his biennial State of the State address on Tuesday, Texas Gov. Greg Abbott touted the state’s strong economy and workforce, highlighting the success story of J.I.V.E. Juice founder Tamala Austin. J.I.V.E Juice, which stands for Juicing  Is Very Essential, is the first juice company owned by an African American to be placed in Whole Foods, and Austin received a standing ovation by state leaders in honor of her accomplishments. 

“Inspiration, hard work and drive pay off in Texas; they paid off for Tamala,” Gov. Abbott stated, citing the growth of J.I.V.E. Juice from a home-based business into a retail success. “Let us thank you for your inspiration of what a business leader can be.”

Gov. Abbott also noted the state’s strength for African-American- and Hispanic-owned businesses and women entrepreneurs, while noting Texas’ overall growth in business and population. There are 1.1 million minority-owned businesses in Texas, according to the U.S. Small Business Administration, and Texas is top in the nation for the economic clout of its women-owned businesses. ” When Women Succeed Texas Succeeds” Gov. Abbott Quoted. 

Earning national headlines, J.I.V.E. Juice was placed in Houston Whole Foods stores last November, Customers can enjoy top sellers such as Green Delight, Morning Glory, Energy Blast, Apple Berry Fiber and Sweet Beats. With vegetarian and vegan options, the goal is to help people “learn how to transition to and maintain a healthy lifestyle that is both pleasurable and sustainable.” Austin is also the author of “Love My Body Again: 21-Day Meditation to Create Your Best Body Now” and a certified health coach.

“It was an incredible honor to be recognized by the governor and the legislature for my dedication and inspiration. I look forward to even more growth and excitement as J.I.V.E. Juice expands to more Whole Foods locations across the United States,” Austin added. “I enjoyed connecting with state leaders in politics and small business to share my story.”

About J.I.V.E. Juice
Founded by Tamala Austin, author of “Love My Body Again” and a certified health coach by the Dr. Sears Wellness Institute, J.I.V.E. Juice offers organic cold-pressed juices and smoothies for delivery and retail. With a focus on making juicing fun and “greening your life with juice,” J.I.V.E. Juice offers vegetarian and vegan products with concentrated enzymes and nutrients. For more information, please visit

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