Uncle Nearest, the highly acclaimed Bourbon and American Whiskey company, has made a groundbreaking move by acquiring Domaine Saint Martin, turning them into the largest Grand Champagne vineyard owner in Cognac. Situated in the picturesque city of Cognac, France, this esteemed estate has a rich history of over 350 years. From its origins with the Lord Mayor of Cognac to the Martell family, this property holds great significance in the world of cognac-making.
Boasting over 100 acres and a unique island along the Charente River, Domaine Saint Martin encompasses a substantial cooperage, expansive cellars, and a distillery. What sets it apart is its 50 acres dedicated solely to the prestigious Grande Champagne vineyards. As the most sought-after cru in the Cognac region, this vineyard is truly a crown jewel for Uncle Nearest.
Fawn Weaver, the Founder and CEO of Uncle Nearest, expressed the brand’s commitment to its core values of love, honor, respect, and heritage. Weaver emphasized that their mission in Cognac is aligned with these principles, as they aim to explore and showcase the region’s profound story.
With a unique brand strategy, Uncle Nearest plans to release a short film at various film festivals before launching the brand. The film will delve deep into the history of Cognac and promises to captivate audiences worldwide. Award-winning actor Jeffrey Wright has been chosen to narrate this cinematic portrayal of Cognac’s journey across America, Europe, and Asia, adding another layer of quality to the project.
Adrian Parker, a prominent figure in the spirits industry, has taken the position of president for this new endeavor owned by Uncle Nearest. Alongside Parker, Brielle Caruso serves as Chief Marketing Officer, while Chauncey Hamlett from The Formulation Group leads the innovation department. This team aims to build upon Uncle Nearest’s success blueprint and exceed the expectations of the discerning Cognac consumer.
Weaver, Parker, Caruso, and Hamlett have meticulously crafted a strategic roadmap, which involves extensive historical research, collaboration with a renowned artist, and the acquisition of a storied property to establish a strong foundation for their venture.
Although 2024 holds more exciting revelations, Fawn Weaver invites her vast community on Instagram to embark on this exhilarating journey and witness the lightning strike twice.
Uncle Nearest Premium Whiskey pays homage to Nearest Green, the world’s first-known African American master distiller. As the pioneer spirits brand to bear the name of a Black American, Uncle Nearest has secured its place in history. Since its launch in 2017, Uncle Nearest has garnered over 900 awards and accolades, including the titles of Most Awarded Bourbon and American Whiskey for four consecutive years. With its average critic’s score of 92 and impressive collection of 581 Gold medals or higher, the brand has made a significant mark in the industry. Currently available in all 50 states and 26 countries, Uncle Nearest can be found in over 30,000 stores, bars, hotels, and restaurants. Additionally, visitors can experience the brand firsthand at the Nearest Green Distillery in Shelbyville, Tenn., which is now the seventh most visited distillery in the world.
For more details, please visit the Uncle Nearest website and follow them on Instagram and Facebook @unclenearest.
Source: Uncle Nearest Premium Whiskey